Product Series
- • Interactive Puzzle Toys (5 items)
- • Stainless Steel Feeding Bowls (4 items)
- • Comfortable Pet Beds (3 items)
- • Training Supplies (2 items)
- • Cleaning Care Products (1 item)
Safety Standards
- • CE European Safety Certification
- • EN71 Toy Safety Standards
- • Food Grade Material Certification
- • Non-toxic and Harmless Testing
- • Bite Resistance Test Report
Market Response
- • First month sales £50,000
- • Customer satisfaction 96%
- • Repurchase rate 38%
- • Recommended by pet magazines
- • Planning expansion to other European countries
Product Development Process
Market Research Phase
- Analyze UK pet market trends and consumer preferences
- Research competitor pricing and functional features
- Define target customer groups and product positioning
Key Findings
UK pet owners prioritize product safety and environmental friendliness, willing to pay premium for high-quality products. High demand for interactive puzzle toys, but market lacks cost-effective options.
Design Highlights
Modular design concept allows toys to be combined for increased fun. Feeding bowls feature anti-slip base design to prevent sliding during pet feeding.
Product Design Phase
- Collaborate with UK designers for appearance design
- Consider usage needs of different sized pets
- Incorporate brand elements and British design style
Quality Assurance System
Material Safety Testing
Heavy metal content testing (lead, mercury, cadmium, etc.)
Phthalate substance testing
Formaldehyde emission testing
Color fastness and bite resistance testing
Functional Testing
Toy durability and safety testing
Feeding bowl anti-slip performance testing
Pet bed comfort assessment
Cleaning product effectiveness verification
£50K
First Month Sales
96%
Customer Satisfaction
38%
Repurchase Rate
0
Safety Complaints
Working with Jami allowed us to achieve our private label plan 6 months ahead of schedule. She not only helped us find quality suppliers but also provided many professional suggestions on product design. These products have now become star products in our store with excellent customer feedback. We're planning to launch the second batch of products.
Robert Johnson
PetLove UK Chain Store Founder